The company’s experience and knowledge of the property market in Dublin and throughout the country over a very long period provides for reliable and authoritative analysis of current market trends and forecasts. The company’s reports and professional advice help clients assess risks and make informed decisions on their property options and strategy. In this way one can be seen to have examined all aspects of the property assets and acted with maximum transparency, taking appropriate action to maximise value. Hooke & MacDonald reports include market feasibility studies, location and catchment analysis, demand forecasts, strategic economic advice and sales/marketing strategies. This service focuses on maximising the potential value of the property assets. In the current market end use demand is one of the most important considerations in the planning and design process and Hooke & MacDonald’s contribution can be one of the most influential determinants in the ultimate success of a development project.